E-Marketing - 1556 Words

Abstract: Advancement in the internet and information Technology provides several opportunities and different channels for businesses to market to products services. Deploying an effective targeted e-marketing campaigns an important strategic decision for businesses to stay competitive and to increase profitability. The three e-business marketing strategies are: e-commerce website, e-marketing and web services using underlying web technologies including Extensible Markup Language, Simple object Access protocol, Web Services Description Language and Universal Descript on, Discovery and International specification using NuSOAP Web Services Toolkit for PHP, HTML, My SQL, HTTP etc. We evaluate the effectiveness of the web technologies used†¦show more content†¦The company took in to account product features, costs, staff training needs and costs maintenance and upgrade costs, data conversion costs, IT equipment upgrade costs to meet the various product specification requirements. Proposed solution to solve of problems and challenges for externally hosted platforms, the popular choice is between Microsoft Windows Web Server and Linux running Apache Web Server. Microsoft Windows Web Server support Microsoft native programming language ASP.net from the .net frame work family. Linux Apache Web Server does not support ASP.net. Another web technologies decision to make is the specifications, frame works and toolkits to use for deploying the web services. A web service according to Glass is software service â€Å"that accepts digital requests and returns digital responses†. Many people think that the term web service is a specialized service that can be used across the World Wide Web that lead to opinions like â€Å"Web services will fail because there won’t be enough demand for subscriptions to internet software services. Web service is a specialized service that can be used across the World Wide Web that lead to opinions like â€Å"web services will fail because there won’t be enough demand for subscriptions to internetShow MoreRelatedMarketing Analysis : E Marketing Essay1460 Words   |  6 PagesRecently, e-Marketing (EM) has been used by different companies to advertise their services and products (Mokhtar, 2015, p.1). e-Marketing means offering services and products using electronic tools and technologies. El-Gohery (2010, p.3) defined it as a new concept that is used to reach ideas, information and services to customer by using internet. Also, Chaffey (2007, p.1) focused on using the best communications methods to gain customer satisfaction. The main objective of e-Marketing is to attractRead MoreStarbucks E-Marketing7567 Words   |  31 PagesE-Marketing BM012-3-2-EMKT Individual Assignment | Table of Contents 1.0 INTRODUCTION 3 2.0 STRATEGY IDENTIFICATION 4 2.1Marketing Mix 4 2.11 Product 4 2.12 Price 4 2.13 Place 5 2.13 Promotion 5 3.0 ENVIRONMENTAL ANALYSIS 8 3.1 SWOT Analysis for Starbucks 8 3.2 PEST Analysis for Starbucks 10 3.21 Political 10 3.22 Economic 10 3.23 Social 11 3.24 Technological 11 4.0 E_MARKETING PLAN 14 4.1 E-Marketing Strategic Planning 14 4.11 Segmentation 14 4.12Read MoreMarketing and E-business1592 Words   |  7 PagesE-Business E-business is the largest emerging trend in business today. The movement into e-business is dramatically changing the way people buy and sell. Business is no longer a one for all concept, that concept is being replaced by a consumer economy that is driven by choice. 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The rise in the usage of e-marketing devices such as cell phones and e-mail in electronic exchanges may not only create business opportunities but might also eradicate their major threats. It is clear that the internet, e-marketing and electronic media tools have anRead MoreE-Marketing Strategy of Hamrobazar.Com2169 Words   |  9 PagesBackground: Considering the current volume of internet marketing business, it’s hard to believe how young the internet marketplace is. While the timeline of internet marketing has been short, the cumulative events leading up to where we are now have impacted the entire globe faster than any marketing revolution in history. Today, it’s hard to believe in having an organization which doesn’t have some kind of online presence. 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